Press Releases

De Beers diamond Jewellers and Ajm Kooheji group celebrate 5 years of partnership

Published on October 20, 2016

5th Anniversary Memento

On October 18th 2016 De Beers Diamond Jewellers Bahrain, the ultimate destination for diamond jewellery, held a celebration to honour the 5th Anniversary of the partnership between AJM Kooheji Group and De Beers Diamond Jewellery.

Special guest Andrew Coxon, Head of the De Beers Institute of Diamonds, said, “It is an honour to be here in Bahrain to celebrate the relationship between De Beers Jewellery and AJM Kooheji and to showcase our beautiful diamonds for the people of Bahrain.”

Mohammed Kooheji, Director of the AJM Kooheji Group, commented, “We are delighted to be representing De Beers Diamond Jewellers in Bahrain over the last 5 years. With over 125 years of diamond expertise, De Beers is the quintessential diamond jewellery brand, and we believe the quality of their exceptional diamonds and the natural allure of their designs has always fit very well with the people of Bahrain.”

As part of the celebration, De Beers, the Home of Diamonds since 1888,  showcased iconic jewellery collections such as the Aria collection and the Talisman collection with the Talisman Crown, designed in 2012 for the Queen’s Diamond Jubilee.

Talisman Crown, designed in 2012 for the Queen’s Diamond Jubilee

Only at De Beers, can you discover the infinite depths and time honoured history of both rough and polished diamonds. Their incredible story, where expertise meets emotion, celebrates the brilliance of women and of diamonds.

De Beers Jewellery uses the worlds most naturally beautiful diamonds and unrivalled craftsmanship to product their exquisite creations. Drawing on their unique heritage, De Beers hand-selects all diamonds, ensuring each one is a diamond of outstanding beauty. This can be seen at the De Beers Jewellery store in Moda Mall, Bahrain, with iconic design collections, beautiful bridal offerings and exquisite High Jewellery pieces on display.

De Beers

De Beers has a worldwide presence with stores located on Old Bond Street in London, Madison Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, The Landmark in Hong Kong and Ginza in Tokyo.

The De Beers Difference

De Beers Diamond Jewellers is the ultimate destination for diamond jewellery. With over 125 years of diamond experience to draw on, De Beers Diamond Jewellers go well beyond the ‘4Cs’ of carat, weight, clarity, colour and cut to capture unmatched fire, life, and brilliance, providing the most beautiful diamonds in the world set in magnificent designs. The results are nothing less than sublime. The creation of timelessly elegant diamond jewellery – from selecting the world’s finest diamonds to impeccable craftsmanship and sophisticated designs – is the De Beers Difference, an absolute expression of the Art of Diamond Jewellery.

De Beers are proud to be the only brand to demonstrate the beauty of their diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.

The De Beers Guarantee

Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and manufactured. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each stone is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with total peace of mind.

De Beers Diamond Jewellers

De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.


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