Press Releases

LG gram - world’s lightest laptop launches with Batelco

Published on March 28, 2016

Much awaited laptop model weighing under a kilogram available at Batleco

Bahrain, 28th March, 2016: LG Electronics (LG) in association with AJM Kooheji Group has announced the launch of LG gram, the world’s lightest laptop in Bahrain with an exclusive partnership with Batelco. Available in shades of white and gold, the LG gram series consisting of two models in 14 inches and 15.6 inches will be initially available across all Batelco stores in Bahrain at very attractive installment schemes.

From left to right :- Mr. Ali Abdul Husain Ahmed, Batelco, Mr. Ali Mohammed Akbar Khan, AJM Kooheji Group , Mr. Majeed Mirza, Batelco, Mr. Abdulla Faisal, Batelco and Farhan Ahmed, LG Gulf FZE

The ‘LG Gram’ as the name suggest is the world’s lightest laptop. The LG Gram is perfect for everyday users looking for a high-performance laptop’s that are portable, durable along with a sleek, modern design. In fact, the ‘LG gram 14’ is among the lightest laptops in the 14-inch category, weighing under a kilogram — less than the MacBook Air.

The LG gram’s body is made of carbon-magnesium, the same materials found in spacecraft and race cars, giving the device an exceptionally strong rugged framework that stands up to everyday life while remaining lightweight. Finally, at just a half-inch thin, the LG gram 14 can be packed up and taken anywhere easily.

Commenting on the launch, Mr. Sanjeev Awasthi, COO, AJM Kooheji Group said, “Today marks the start of an exciting new chapter for our IT business in Bahrain. The latest LG gram laptop will ignite the interest within this category and help us position ourselves as a strong contender within the IT business. We are glad to join forces with Batelco to offer Bahrain’s most style conscious consumers the access to the world’s lightest laptop.”

“LG has always had a long history of developing innovative consumer electronics products and has applied that expertise with their latest offering. Through the constant drive to innovate, LG was able to implement their mastery of ultra-lightweight technology to become the first to break the one kilogram barrier for a 14-inch laptop. We are confident consumers in Bahrain will respond well to this product that combines powerful performance with a lightweight design," said Mr. Seok Kyu Yoon, GM IT Division for LG Electronics Gulf FZE.

Lightweight Design with High-Caliber Features

The LG gram series provides users with the portability of a slim, lightweight laptop design without sacrificing performance, speed or access to a plethora of connectivity options. It supports the latest standards for connectivity, including Wi-Fi and Bluetooth wireless technology, along with extra ports for USB 3.0, a micro-USB and micro-SD slot. It also comes with a built-in HDMI port, which is uncommon among laptops of this size, which generally require HDMI adaptors.

In addition to this, with a 6th Gen Intel® Core™ processor and Windows 10, the LG gram prioritizes both productivity and mobility. With LG gram's instant boot feature, the operating system starts up immediately when the user opens the display whether it's totally powered off or simply in sleep/hibernation mode. It also boasts a battery life of up to 7.5 hours, allowing most users to enjoy a full day's use in a single charge.

Following in the tradition of LG's breathtaking TV displays, LG gram series also offers a rich viewing experience with Full HD picture quality, boasting a 1920 x 1080 resolution and 16:9 aspect ratio for a more lifelike, immersive viewing experience. The display also features LG's In-Plane Switching (IPS) technology, which ensures accurate color saturation and contrast, even at wide viewing angles.

"Reader Mode" provides optimal conditions for reading by reducing blue light, helping to protect your eyes and allow for comfortable reading during extended periods of time. LG gram series also offers advanced sound quality thanks to its built-in Digital-to-Analog converter (DAC), which allows users to experience hi-fi quality sound with less noise and distortion.

The two models in the LG gram series include: 14Z960 (14 inches) and 15Z960 (15.6 inches) which are available through all Batelco outlets at very cost effective and surprising monthly schemes.

Our Business Partners