Digital Electronics & Home Appliances

The Home Appliances & Electronics Division has been one of the core businesses of AJM Kooheji Group since its partnership with LG began in the year 1982. Since then, the division has grown multifold and has many more brands in its portfolio.

The division encompasses varied brands and different business lines which can be seen below.


In 1982, AJM Kooheji & Sons, associated with LG, as a sole distributor for Bahrain.  Over a period of time, LG consolidated its position in the international market. Today, LG is the market leader globally in electronics & appliances with a vast range of products that include.

  • Televisions
  • Audio Systems
  • Refrigerators
  • Washing Machines
  • Dryers & Dishwashers
  • Air conditioners
  • IT Products – Laptops, Projectors & Monitors
  • Cooking Products – Microwave Ovens & Cooking Ranges
  • Cleaning Products – Vacuum Cleaners & Air Purifiers 

AJM Kooheji Group operates through multiple multi-faceted showrooms strategically located across the Kingdom of Bahrain.

At our flagship Sehla showroom a wide range of premium LG products provide customers with a vast choice. There is a separate area for air conditioners including wall mounted splits & window air conditioners. Sehla showroom also has a display dedicated to the latest choice of Built-In Kitchens.

Customer Care is of paramount importance to enhance customer satisfaction. AJM Kooheji Group has a full fledged customer care department which is ISO 9001:2008 certified & looks promptly into the customer complaints. The service centre has staff strength of more than 120 members suitably trained with the latest equipments. To maintain the highest standards of installation, our service centre also attends to the installation of split air conditioners & LCD/Plasma at customers locations. For LCD/Plasma TVs, we provide premium service thru mobile service vans called Caravan Service. We at AJM Kooheji Group ensure that at all cost Customer service is done with a smile.


Gorenje Group is one of the leading European home appliance manufacturers, with a history spanning more than 60 years. Gorenje produces home appliances, which are technologically perfected, superiorly designed and energy-efficient. Since the company’s beginnings in 1950, Gorenje has expanded into a multinational corporation and the Gorenje Group currently includes 83 companies, 59 of which are located outside Slovenia. In addition to household appliances, Gorenje manufactures ceramics, kitchen and bathroom furniture, and provides services in the fields of energy, ecology and trade. Its products for home, services and companies are present in over 70 countries, mostly in Europe.

Gorenje Group's core activity includes manufacturing products and services for the home & commercial use such as major appliances, small appliances, HVAC equipment, and services related to home, including design. Apart from these products & services the Home division also entails the kitchen furniture production.

Gorenje has an International sales network, present in every continent of the globe. It has been expanding for nearly half a century. With 95 percent of total output exported, Gorenje is Slovenia's most internationalized company.

IT Section

  • 11

IT and Trading Division is part of the AJMK Group of companies with interests in Distribution, Wholesale and Retail of IT, Photographic, Consumer Electronics products. We are a leading wholesaler and distributor in the Middle East in IT, Photographic and consumer electronics industry. The main brands under its portfolio are jbl, harman/kardon, AKG and Ctroniq.

Over the years, we have established ourselves as a key player in the IT, Photographic, Consumer Electronics products market creating strong business relationships with major Retailers, Dealers and companies in Bahrain, Kingdom of Saudi Arabia, Iraq, UAE, etc.

Our Vision is to be one of the leading global distributors for IT, Photographic, Consumer Electronics products. We strongly believe that our expertise and understanding of the dynamics of the IT, Photographic, Consumer Electronics products industry provides us and our customers with competitive advantage in the volatile global markets. All our global resources are deployed towards building a PROGRESSIVE and CUSTOMER CENTRIC organisation.

Today we can provide our customers with competitive pricing for over 10,000 SKUs across 15 world class brands. This enables us to be a one-stop shop for all our customers' needs across the Middle East.

AJM Kooheji IT and Trading Division success is based on valuable partnerships with its vendors, retailers, channel partners and its own team. We are passionate about what we do and enjoy doing it.

B2B Section

AJM Kooheji Group in association with LG also extends its services into the B2B segment. LG has the largest market share in Hotel TV business. In the Kingdom of Bahrain, our prestigious clients includes Regency Intercontinental, Ritz Carlton, Holiday Inn Express, Gateway Inn, Rotana Links, Diplomat Radissons, Elite Group of Hotels, Crystal Heights, Fontana Towers, Bella Vista Apartments, Hotel Monroe, Butterfly Building, Orange Tower, Belvedre, Oasis Tower, Somerset Al Fateh, and many more…

B2B team also specializes in providing Built-in Kitchen Appliances. Some of our prestigious sites include Lot 10 Reef Island, Islamic Association Building, Patricia Tower, Serene Landmark, Sun Homes, many flats in Abraj Al Lulu, Riffa Views, etc.

B2B team also focuses on air conditioning of multi storey buildings. Wall Mounted Mini Splits and Window air conditioners if required in bulk quantities may be addressed to 17406040 or fax to 17402933.

Write to us


Contact Us

Sehla Showroom

+973 17 404 590 
+973 17 008 729

9.00 AM - 8.00 PM ( Sat - Thu )

Service Centre

8000 19 19

+973 17 405 654

8.00 AM - 6.00 PM ( Sat - Thu )


Our Locations

Our Business Partners