Digital Electronics & Home Appliances


In 1982, AJM Kooheji & Sons, tied up with LG of Korea, as a sole distributor of their consumer electronics in Bahrain. Over a period of time, LG consolidated and strengthened its position in the international market. Today, LG is the global market leader in electronics & appliances with a vast range of products that include:

  • Televisions
  • Audio Systems
  • Refrigerators
  • Washing Machines
  • Dryers & Dishwashers
  • Air conditioners

AJM Kooheji Group operates through several state of the art showrooms strategically located across the Kingdom of Bahrain.

The flagship showroom in Sehla offers customers a wide range of premium LG products to choose from. There is a dedicated area for commercial air conditioners at this showroom.

Apart from consumer electronics, the Sehla showroom also has a display of the latest choice of modular kitchens, showcasing the newest and latest aesthetic designs.

At AJM Kooheji Group, paramount importance is given to customer satisfaction. AJM Kooheji Group has a full fledged ISO 9001:2008 certified Customer Care Center to look promptly into customer complaints. The service centre is backed with staff strength of more than 120 customer care representatives; suitably trained to handle the latest LG gadgets and appliances.

AJM Kooheji Group also extends its services to the corporate/institutional sector through its B2B wing. A team of competent sales personnel attend to enquiries of a bulk nature and are able to provide customized detailing to Corporates and Institutions alike. For all B2B related orders please contact us on b2b@ajmkooheji.com

A wide range of LG home appliances are also available through hypermarkets, power retailers & local dealers based in various localities across Bahrain.

IT and Trading Business:- This business is part of the Digital Electronics & Home Appliances Division with interests in Distribution, Wholesale and Retail of IT, Photographic & Consumer Electronics products. We are a leading wholesaler and distributor in the Middle East for IT, photographic and consumer electronic products.
Over the years, we have established ourselves as a key player in this business by creating strong business relationships with major retailers, dealers and large companies in Bahrain, The Kingdom of Saudi Arabia, Iraq, UAE, etc.
Our Vision is to be one of the leading global distributors for IT, Photographic, Consumer Electronics products. We strongly believe that our expertise and understanding in this industry provides us with competitive advantages in the global markets. All our resources are globally deployed towards building a Progressive and Customer Centric business model.
Today we can provide our customers with competitive pricing for over 10,000 SKUs across 15 world class brands. This enables us to be a one-stop shop for all our customers' needs across the Middle East.
Success in the IT and Trading business is based on valuable partnerships with its vendors, retailers, channel partners, its team & above all its customers.



Gorenje Group is one of the leading European home appliance manufacturers, with a history spanning more than 60 years. Gorenje produces home appliances which are technologically perfected, superiorly designed and energy-efficient. Since the company’s beginnings in 1950, Gorenje has expanded into a multinational corporation and the Gorenje Group currently includes 83 companies, 59 of which are located outside Slovenia. In addition to household appliances, Gorenje manufactures ceramics, kitchen and bathroom furniture, and provides services in the fields of energy, ecology and trade. Its products for home, services and companies are present in over 70 countries, mostly in Europe. It has been supplying technologically perfected, superiorly designed, energy-efficient home appliances to users in seventy countries around the globe, improving the quality of their living for more than 60 years. With its headquarters in the heart of Europe (Velenje, Slovenia) and state-of-the-art facilities that rank among the largest in the world, the Gorenje Group employs over 10,000 people around the globe. With 95 percent of total output exported, Gorenje is Slovenia's most internationalized company.


Established in Singapore, the technology hub of Asia, XMI Pte Ltd is an innovation-driven company focused on bringing the very latest wave of multimedia products to the global market. As we enter a fast-paced digital age, the ability to foresee market trends and react dynamically to market changes becomes quite essential to the success of our business.
    
XMI Pte Ltd’s main objective is in creating multimedia devices that will precede major trends in lifestyle technology. With unique products of superior functionality, mass-market appeal and uncompromising quality, XMI Pte Ltd aims to push the boundaries of technology to become a global brand synonymous with future innovations.
 
XMI Pte Ltd currently has distribution networks in about 80 countries in North America, Latin America, Europe, Middle East, Asia Pacific and Australia.

X-Mini have created and captured the market with its unique size and shape giving the end user a totally thrilling and new experience. This tiny little loud machine has brought a revolution in the speaker industry and having a promise to become from better to best.

  
The X-Mini’s current product line up consist of the below models

• Uno
• Max
• Kai
• Me
• Rave


These are currently available in Bahrain at all leading Hypermarkets, Supermarkets & power retailers.

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