Digital Electronics and Home Appliance
The Home Appliances & Electronics Division has been one of the core businesses of AJM Kooheji Group since its partnership with LG began in the year 1982. Since then, the division has grown multifold and has many more brands in its portfolio. The division currently are the exclusive distributors for LG, JBL, Harman/kardon, Blue Air and Gorenje.

The division encompasses varied brands and different business lines which can be seen below.

  • AJM Kooheji Group has been the sole distributor for LG Electronics since 1982.
  • AJM Kooheji Group operates from the flagship Sehla Showroom strategically located in the Kingdom of Bahrain. 
  • AJM Kooheji Group has a full-fledged customer service center which is ISO 9001:2008 certified. 
  • All LG Products are available at leading hypermarkets, power retailers and dealers around the island. 
  • Gorenje Group is one of the leading European home appliance manufacturers with a history of more than 60 years.
  • Gorenje produces home appliances which are technologically perfected, superiorly designed and energy efficient 
  • Gorenje Group currently includes 83 companies, 59 of which are located outside Slovenia 
  • With 95% of total outpur exported, Gorenje is Slovenia’s most internationalized company 
  • For over 70 years, JBL has brought music to life in a way people can really feel it.
  • From Iconic concerts to the world’s biggest sporting event, JBL has been present with their award winning speakers and sound quality
  • JBL’s sound has powered the world’s most epic musicians, athletes and venues
  • All JBL Products are available at leading hypermarkets, power retailers and dealers around the island.
  • Blueair was founded on the firm belief that freedom to breathe is a basic right for every individual.
  • Based in Sweden, 2 decades ago, the founder set out to make the world’s best air purifier
  • Together with a team of talented designers and filtration experts, the Blueair air purifier was born.
  • Since 2016, Blueair is a proud member of the Unilever family of brands

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