The Life Style division is associated with world renowned diamond jewellery brand De Beers from UK for over 10 years.
De Beers Diamond Jewellery
- De Beers began the search for nature’s most exquisite and magnificent prizes over 125 years ago.
- The group remains the world’s leading diamond company with unrivalled expertise in the exploration and mining of diamonds throughout the world.
- De Beers identifies the industry’s first diamond grading system with the introduction of the ‘4Cs’. This classification process is still used today.
- The first De Beers Diamond Jewellers store opened at 50 Old Bond Street, London, and has since grown to over 30 stores worldwide.